What is SEA (search engine advertising)?

Search engine advertising (SEA) is paid advertising on search engines like Google or Bing. Ads appear at the top of the search results and are only charged when a user clicks on them (pay-per-click). SEA provides immediate visibility for relevant search queries.

What is the difference between SEA and SEO?

SEA (Search Engine Advertising) is paid advertising in search engines – results are immediately visible, but cost money per click. SEO (Search Engine Optimization) is organic optimization – free clicks, but requires long-term development over months. The optimal strategy combines both approaches.

How much does a Google Ads campaign cost at LikeMeASAP?

LikeMeASAP offers Google Ads campaigns starting at €494,96 (excluding VAT) with a fixed-price guarantee. Facebook Ads campaigns start at €402,52. All packages include campaign creation, targeting setup, ad copy, and continuous optimization.

How quickly are results visible with Google Ads?

Google Ads campaigns deliver immediate results – your ads appear in search results on the very first day after campaign launch. Unlike SEO, you don't have to wait months for initial rankings. Initial clicks and conversions are possible within the first 24–48 hours.

What is the difference between Google Ads and Facebook Ads?

Google Ads is pull advertising: users actively search for a product or service. Facebook Ads is push advertising: ads are shown to users based on their interests and demographics. Google Ads is particularly suitable for transactional search queries, while Facebook Ads is better for brand awareness and audience targeting.

What do ROI and ROAS mean in SEA campaigns?

ROI (Return on Investment) measures the overall profit of a campaign relative to its costs. ROAS (Return on Ad Spend) measures the revenue generated per advertising budget. An ROAS of 4 means that for every euro invested, 4 euros in revenue are generated. LikeMeASAP continuously optimizes all campaigns for maximum ROAS.

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SEA search engine advertising from LikeMeASAP – Trust through experience

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SEA Glossary: The most important terms in search engine advertising explained

Concept	Importance in SEA search engine advertising
PPC	Pay-per-click – a billing model where costs are only incurred when a user clicks on the ad. The basis of all Google Ads and Facebook Ads campaigns.
CPC	Cost-per-click – the actual price per click on an ad. Determined by bidding strategies, quality score, and competition.
CTR	Click-through rate (CTR) – the ratio of clicks to impressions. A high CTR signals to Google that the ad is relevant and improves the quality score.
ROAS	Return on Ad Spend – revenue per advertising euro spent. A ROAS of 4 means: €1 of advertising spend generates €4 in revenue.
Quality Score	Google's Quality Score (1-10) assesses ad relevance, landing page quality, and expected click-through rate (CTR). A high Quality Score lowers the cost per click (CPC) and improves ad position.
Remarketing	Ads that specifically target users who have already visited the website. Increases the conversion rate by re-engaging pre-qualified users.

LikeMeASAP Editorial Team

SEA & Performance Marketing Experts

This content was created by the LikeMeASAP team. Our experts have over 15 years of experience in SEA (search engine advertising)Google Ads, Facebook Ads, and performance marketing for businesses in German-speaking countries. All information is based on current Google Ads guidelines, practical campaign experience, and current market data. As of 2025.

Note: The prices quoted for SEA campaigns (starting at €402,52 or €494,96 excluding VAT) refer to LikeMeASAP's agency fee for campaign creation and management. The advertising budget paid directly to Google or Facebook is not included and will be agreed upon separately. Individual results regarding click-through rates, conversions, and ROAS may vary depending on the industry, competition, budget, and campaign duration.

What is search engine advertising?

Search engine advertising (SEA) is a core discipline in online marketing that involves placing paid advertisements on the results pages of search engines such as Google, Bing or Yahoo. These ads often appear at the top or bottom of the search results pages and are usually classified as sponsored Links SEA includes all activities that involve paid placements in the search results and is often used synonymously with Search engine marketing used, although the latter also SEO (search engine optimization).

The big advantage of SEA is that it is “pull advertising”. This means that users are already actively looking for a solution to their problems when they come across the ad. This increases the likelihood that they will click on the ad and make a conversion. SEA is therefore an important measure in online marketing and is part of the standard repertoire of every company that wants to be successful online.

Explanations and definitions of the terms SEA (search engine advertising) can be found in our SEA Lexicon.

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